Trade fair: demopark in Eisenach
From 11 to 13 June 2017, Europe’s biggest open-air exhibition for the green industry took place for the tenth time on the Eisenach-Kindel airfield. Across 250,000 square metres of exhibition space, more than 420 renowned exhibitors presented their products for timber yards, road maintenance and forestry – and more – at this specialist trade fair for experts in green space and community decision-makers.
Approximately 36,000 visitors learned about the newest innovations and industry trends. Hänsch’s “Infomobile” – which was appearing at this specialist trade fair for the first time – garnered a very positive response. Industry visitors had the chance to try out the entire portfolio for the “yellow” market at the Infomobile. The vehicle’s location on the fairgrounds was also perfect for convincing visitors of the highly effective warning functions of Hänsch products.
Our technical consultants had interesting topical discussions and exchanged industry experience with top decision-makers from state governments, road and motorway maintenance and construction companies, civil engineering and public services, and towing companies.
The DBW 5000, the powerful and flat Comet S beacon and the RWS (rear warning systems) were particularly sought-after. This trade fair was also the perfect way to cap off the “Unimog” tour, during which Hänsch was also represented by the Infomobile.
The demands of the yellow market will also continue to offer lots of potential for marketing Hänsch products in future. The warning systems are distinguished by their robustness, flexibility and excellent warning effect; they are ideally suited to use in traffic.